Business in E-Commerce

E-Commerce an Introduction

We have come across various business portfolios in the purchasing and selling of products. Haven’t we? Starting from a petty shop, home-based vendor, a seller at Sandy market/bazaar, roadsides, bicycles, tricycles, autos, trucks, vans, shops, malls, supermarkets, and hypermarkets, etc. Purchasing and selling are the same from the time period of the economy only the mode and way the business transaction occurs differs based on the investment, need, and values. With the boom in technology, the same purchasing and selling habit that happens online is E-commerce. E-Commerce is to sell products online vise your products and services.

E-Commerce business models

Is it simple or complicated to sell products online? Selling your products online is as simple as you visit your neighborhood shop to buy candies for kids. But before you decide to sell your products online you require a basic understanding of your target market.

It is good to start to analyze before you start a business. This is how our forefathers have done too. Choose a product or service that best suits you and ensure that you possess relevant knowledge on it. Identify the target audience for your business. Decide how you are going to deliver to your customers’ be it a product, service, and digital mode, etc. If these basic ideas are ready you are prepared for online selling.  The clear picture of what you are going to sell, who is your customer and how you are going to deliver is the basic essentials for planning the business models on online selling. Now, you could decide easily on your model of business as B2B or B2C.

B2B and B2C models

E-Commerce business ideas are enormous. How you distinguish from petty shop to hypermarkets. Similarly, to sell products online all you need is to basically identify your target audience. The classification of business models according to your target audience is that of the B2B and B2C. B2B is that if you choose to sell your products to other business clients or a vendor. Selling your goods to other business conglomerate is said to be as business to a business model. For example, if you choose to sell stationery products and if your target client or customer is a retailer than the business model is known as B2B (Business to Business).

Similarly, if you choose to sell your products to an end-user than the business model is considered as B2C (Business to Customer). For example, selling the stationery products to a person x or y for his/her individual needs are treated as B2C. So, a business transaction to an end-user is B2C and the business transaction to another unit of business is B2B. For online selling making a decision of B2B and B2C is more vital.

B2B in e-commerce is more simple and vivid. The moment you decide your target audience is a business vendor, you just find ways to create your website and enlist your websites in various online trade forums. Focus more on frequent blog updates for traders like the business solution for various small and medium business entrepreneurs. Try to be more active and visible on the business forums, online trade shows, events, news media, live chats, and video streaming, etc.

B2C in e-commerce It is like to sell products online to the direct end-users through direct sale or third party tie-ups like Amazon, e-bay, and BigBasket. Here the reach for your website can be gained through digital marketing campaigns on various online media like Facebook, Twitter, YouTube, and Google review ratings. For online selling whether it is a B2B or B2C basic need of website and with genuine keywords listings is mandatory. Based on the business models the campaign can be triggered and boomed respectively.