E-commerce VS Online Market Place

An every businessman’s essential fact is their product should reach the customers. All sorts of marketing and advertisements they imply will help to mark their brand name in shopper’s mind. But for selling their products or to service their customers, INTERNET is an indeed choice.  They can attain the crowd they needed.  We can reach a great number of customers through the social websites like Facebook; twitter etc.   

At current scenario buyers prefer online shopping rather touring to the shop directly. Choosing an online for selling products, we have two nifty options.

•      Online market place.
• ·    Own E-commerce website. 

Now it is a puzzled station for the merchants whether to choose Online market place or Own E-commerce website.  Trail us from here to get clarity in picking your best option. First let us get a brief knowledge about both the sectors.

Online market place:

An online market place is a third party site where we can sell our products just by signing into it as seller.  Here the owner finds no difficulty in selling their products. Because online market places like Amazon, Flipkart, e-bay, paytm mall is more familiar among the customers thus there are more chances that your product will be reaching your customer. 

But your product will be in represented in the midst of other branded similar products. Customers will just compare the price, description, specifications, colour and other important features   of the products and will start their purchase. So there is no possibility to express your brand anywhere in online market place.  This online market place does not possess your portfolio uniquely. So according to this online store, less work and less benefits. 

Here our effort providing will be less. There is no necessity to search our end users or customers as this online store is already a crowded place. But it is difficult to retain the customer. We cannot contact the customer directly to promote our business. This is a noticeable drawback for the businessmen as having contacts is one of the major parts in growing our business deals. We will not be aware of the exact demand of our products where again we are lacking in maintaining an accurate graph of our sales through online market place.  All these setbacks can be rectified in E-commerce. Let us look over the beneficial ways of E-commerce.

Why Own E-commerce website?

A businessmen possessing an e-commerce website is an asset to his marketing field. Comparing to online market place it is not easy to start an e-commerce website. We need to invest some amount to start our own website as a selling platform.  And we have to put much effort to acquire majority of shoppers. As e-commerce will be a unique brand online store, to get some crowd we can make use of social websites like Facebook to promote our website. In this online store we can possess our portfolio in our own style. Stocks and records can be maintained in order. The most effective factor is we can score the direct contact of our shoppers and we can retain them through giving valid offers and instant notifications. We can easily identify the taste of each and every customer. Your brand name will shine out specifically. An important feature of e-commerce is it must be a mobile optimization website. As everyone would love surfing in their mobile phones.

At the same time to improvise the quality of sales we have to apply some strategies or methods in E-commerce. The following will give you the abstract details which can be added to your functionality of marketing.

Classifying our customers:

First and foremost we have to recognize the group of customers attracted to our products. For example, whether it is youngsters or women or sports person etc., According to that we can establish our e-commerce website initializing their basic needs. The merchants should able to identify the pulse of the shoppers and this e-commerce highly helps in achieving that. 

Versatility:

Customers expect a versatile site where they can find every minute specification of the product they are willing to purchase. Here e-commerce allows you to describe the product in the way you want.  You can record your stocks in organized manner knowing the surfing style of the customers. You can launch your new collections in your website. You can even modify the website on your own requirements. People also will expect that the payment mode should be trustable. So you will be in a standpoint to link-up with trustable payment gateways.

Investment and Span:

As discussed earlier we should invest to start our e-commerce but it won’t go in vain.  You have to find a proper SEO company and need to invest to promote your websites through accessing proper and familiar keywords such that to bring your website related content in first page in Google Search Engine. Then secondary we have to work to get our customers. We have to give instant reply to their queries, need to deliver their product or service on time, need to put some effort to make your website familiar among the customers. This part in e-commerce should be observed authentically.

Long term journey:

E-commerce is a single time investment and can be carrying forward to any distance of your business journey.  Comparatively you can get rid of unwanted online market place fees. You can modify your content anytime or at any period as you own this website and everything is under your control.

Apt one:- E-commerce

Thus online market place and e-commerce helps the business people to interact with the customers worldwide in their aspects.

Henceforth the above analysis clearly says that more work and perseverance will lead to a standardized success of the business where you can choose E-commerce and do your business professionally. You could also use online market place to reach the customers and to introduce your brand name. Ultimately it’s your business goals and the needs to lead a familiar and productive concern.

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